"The region is increasingly focused
on the Austrian market to expand incoming tourism further. After
the 'fuori salone' event held yesterday at the Niederoesterreich
Palace in Vienna for tour operators, journalists, and
influencers by PromoturismoFvg, today Friuli Venezia Giulia's
participation in the Ferien-Messe Wien kicks off with the
presence of 21 regional operators, including consortia, business
networks, agencies, and hotels," said the FVG regional councilor
for Productive Activities and Tourism, Sergio Emidio Bini,
during his visit to the FVG stand at the Ferien-Messe in Vienna,
which runs until January 19.
Bini pointed out that the Austrian market is experiencing
significant growth: "In the aftermath of Covid, the number of
Austrian tourists in the region increased by 12.9%, reaching 1.8
million in 2024. The interests are also changing: it's no longer
just about the beach, but there is also attention to small
towns, localities, and food and wine tourism. Increasingly,
Austrians are choosing Fvg for snow holidays as well.
This evidence results from the data from Tarvisio, which
ranks among the top 10 most popular destinations and saw a 12.3%
increase in Austrian visitors last winter compared to the
pre-Covid period."
The councilor also underlined that "three-quarters of
Austrians regularly travel several times a year, and more than
half choose international destinations. The economic crisis
pushes Austrians to opt for early bookings, making reservations
for their main holiday between January and March. Therefore, our
presence at the fair is crucial."
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