After New York and London,
Milan is opening its women's wear fashion week on Wednesday with
70 shows and 105 presentations debuting spring-summer 2016
collections through Monday.
The bi-annual event takes place in the midst of the Milan
Expo 2015 world's fair, which has relaunched Italy's financial
capital as an international destination - helping attract many
Chinese designers and brands, as well as high-profile collateral
events.
And adding further buzz to the fashion week is the decision
to relocate part of the events from downtown Milan to brand-new
locations in the hip Porta Nuova district.
Meanwhile on Wednesday night Vogue Italia and the city of
Milan have organized the sixth Vogue Fashion's Night Out.
Stores will remain open in the evening with cocktail
parties, live performances and limited-edition products for
sale.
Special happenings during the shows include the Milan debut
of Chinese luxury brand Koradior.
Indeed Milan's fashion week is hosting China Events with
shows by, among others, two of the most famous Chinese designers
- Huizhou Zhao and Xiaoyan Li.
Celebrations are also scheduled for the 10-year anniversary
of Vogue China and for the Fashion Shiner project of online
store JD.com, the No. 2 Chinese e-commerce company, which will
debut collections by four designers including Gu Lin, who
dresses the China's first lady Peng Liyuan, among others.
The Chinese online store will also be providing a platform
for big as well as medium and small-sized Italian labels for its
over 100 million users with Made in Italy products available on
its Italian Fashion Mall.
Meanwhile, the American Foundation for AIDS Research Amfar on
Saturday will host a gala with a guest list including Hollywood
actress Dakota Johnson, designers Peter Dundas and Angela
Missoni and Vogue Italia editor-in-chief Franca Sozzani.
Diesel founder Renzo Rosso will receive the Award of
Courage during the gala to be held at Milan's La Permanente
museum for his personal commitment in the fight against Aids as
well as for his company's support of Amfar's actions.
A cocktail, dinner and auction will be followed by live
performances by Debbie Harry and Swedish pop duo Icona Pop.
And events during Milan's fashion week will include
boutique openings with Gucci inaugurating its new flagship store
in Via Montenapoleone.
The fashion house renovated its flagship boutique following
the brand's overhaul under new creative director Alessandro
Michele who stepped in after the almost decade-long tenure of
Frida Giannini and will be debuting the spring-summer 2016
women's wear collection on the first day of shows Wednesday.
Another highly-anticipated opening is Krizia's flagship
store in Via della Spiga under new Chinese owner Zhu ChongYung.
The Chinese entrepreneur bought Krizia, one of Italy's
oldest ready-to-wear brands, in 2013 and is pushing the fashion
house through a major revival strategy, including several retail
openings.
Part of the fashion week events will be held at the brand
new Unicredit pavilion in Piazza Gae Aulenti in the Porta Nuova
district where up-and-coming designers will showcase their
collections.
Debuting designers will include two rising stars - the
Israeli Daizy Shely and Croatian-born Damir Doma.
And top-league players Arthur Arbesser, Peter Dundas and
Massimo Giorgetti, the man behind hip Italian label MSGM, will
showcase their first collections as creative designers of,
respectively, Iceberg, Roberto Cavalli and Emilio Pucci.
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