The Turin Book Fair showed it is still a "major hit" even after the "defection" represented by the the upstart rival event in Milan, Turin Book Fair chief Massimo Bray said Monday.
Bray said "citizens showed great interest and participation"
despite the absence of some of Italy's biggest publishers, who
decided to back the Milan event.
"Books have a soul of their own, and this time they reacted
to those who thought the Turin fair would not have this ability
to bounce back from Milan's defection," said the former culture
minister.
Sales at this year's event were 40% up and all the events
were sold out.
Despite the absence of Italy's biggest publisher, Mondadori,
other major players like Feltrinelli, Sellerio, Donzelli, La
Nave di Teseo, Giunti and Iperborea were present and racked up
record sales.
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