New 2025 edition of the online guide to the cosmetics industry in Norway. The Italian Embassy in Oslo today launched a new version of the e-book 'Guide to the Cosmetics Industry - Norway 2025', available online, which is part of the series of publications dedicated to promoting knowledge of the Norwegian market in Italy. This initiative is part of the Growth Diplomacy carried out by the Farnesina and reflects the Embassy's commitment to supporting Italian companies interested in exploring dynamic and growing foreign markets, such as Norway, known for its focus on quality and sustainability.
The digital guide offers an in-depth analysis of the Norwegian cosmetics sector, a growing market that reached a turnover of €325 million (NOK 3.5 billion) in 2023, with projections indicating a steady increase in the coming years. The text explores distribution dynamics, highlighting the role of channels such as supermarkets, pharmacies and online platforms, and analyses emerging trends. Particular attention is paid to the growing weight of e-commerce, which is set to account for 52.2% of sales by 2025, a figure that underlines the industry's digital transformation.
The guide also dwells on the opportunities for Italian brands, whose exports to this market are currently limited to €27 million in 2023, and on the challenges posed both by global competition, in particular from Asian brands such as Korean, and by stringent local regulations, such as the Scandinavian language labelling requirement and 25% VAT.
The Ambassador of Italy in Oslo, Stefano Nicoletti, commented: "This e-book aims to provide Italian companies with an up-to-date tool to seize the opportunities of an evolving sector, in a country like Norway that represents a booming market with a growing demand for sustainable and premium cosmetic products.
The new e-book, which can be consulted on the website of the Italian Embassy in Oslo, adds to the collection of digital publications already published by the Embassy, helping to enrich the business dialogue between Italy and Norway.
ALL RIGHTS RESERVED © Copyright ANSA
