Over the last few days the crowds
at Milan Design Week have been queuing patiently to be let into
Italdesign's temporary showroom in Via Tortona 31 to admire,
alongside many objects designed by the company's industrial
design division, the fascinating 4-door DaVinci coupe.
With its original stylistic features and electric platform,
it celebrates the visionary genius of Leonardo on the 500th
anniversary of his death.
There is another section of the public, though one that is
less numerous but perhaps even more knowledgeable than the Milan
one.
It is waiting to see and 'judge' another product of
Italdesign's excellence, specifically from its ULSP -
Ultra-Limited Series Production - department: the Zerouno
hypercar, production of which has been limited to five cars.
At the auction that opened yesterday in Essen, Germany, as
part of Techno Classica, the world most popular showcase for
vintage, classic and prestige collectors' cars, the bidding for
Zerouno number 5, which is black and decorated with the Italian
Tricolors, will start at 1.5 million euros - namely the same
price as the other cars were previously sold for (taxes and
optionals not included).
Expectations for this car are high, since insiders in Essen
heard reports that Zerouno number 2, which was painted red, has
just been sold as part of a private negotiation with a profit
for the seller - an Ukranian trader - estimated to be over
300,000 euros.
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