/ricerca/ansaen/search.shtml?any=
Show less

Se hai scelto di non accettare i cookie di profilazione e tracciamento, puoi aderire all’abbonamento "Consentless" a un costo molto accessibile, oppure scegliere un altro abbonamento per accedere ad ANSA.it.

Ti invitiamo a leggere le Condizioni Generali di Servizio, la Cookie Policy e l'Informativa Privacy.

Puoi leggere tutti i titoli di ANSA.it
e 10 contenuti ogni 30 giorni
a €16,99/anno

  • Servizio equivalente a quello accessibile prestando il consenso ai cookie di profilazione pubblicitaria e tracciamento
  • Durata annuale (senza rinnovo automatico)
  • Un pop-up ti avvertirà che hai raggiunto i contenuti consentiti in 30 giorni (potrai continuare a vedere tutti i titoli del sito, ma per aprire altri contenuti dovrai attendere il successivo periodo di 30 giorni)
  • Pubblicità presente ma non profilata o gestibile mediante il pannello delle preferenze
  • Iscrizione alle Newsletter tematiche curate dalle redazioni ANSA.


Per accedere senza limiti a tutti i contenuti di ANSA.it

Scegli il piano di abbonamento più adatto alle tue esigenze.

Fashion designers prepping Expo shows

Fashion designers prepping Expo shows

Armani, Versace and Prada

Milan, 04 March 2015, 16:30

Redazione ANSA

ANSACheck

- ALL RIGHTS RESERVED

-     ALL RIGHTS RESERVED
- ALL RIGHTS RESERVED

The Milan catwalks emptied, the fashion world is now getting ready for the Expo and its visitors, 8.5 million of whom have already bought their tickets.
    Sealing the collaboration between fashion designers and the Expo was the presence of the international event's commissioner, Giuseppe Sala, at Giorgio Armani's - the Expo's 'special ambassador' - fashion show. He will be the one to open the Expo on April 30 with a large show of his Privé Haute Couture line, from the Paris runway, and the inauguration of Silos Armani. Armani on Monday spoke to Milan mayor Giuliano Pisapia about the condition of the area that was Nestlé's and which will become a museum and archive for the designer, open to the public and other projects. "Outside there is only a bunch of scaffolding, but work is underway inside," the designer said, noting that "making a museum seems easy, but it is another small factory and I go very slowly with new things." Armani has put forth a great deal of effort for the Expo, and on the same day as the inauguration of the Silos is a fashion show that - he announced - all his colleagues in the fashion industry will be invited. While being Expo ambassador is "a big honor", he noted that what was important was that "together we can do good things in Milan, especially if we don't go around 'insulting' each other".
    A good example of this sort of collaborative spirit can be seen in the restoration of Galleria Vittorio Emanuele II, arranged and paid - to the tune of three million euros each - by Versace and Prada, with a contribution from Feltrinelli as well.
    The 13-month restoration of its interior covered a surface area of 14,000 meters and will be completed in April in time for the opening of the Expo. Due to be ready in the spring is also the new space for Fondazione Prada, with the renovation of the Largo Isarco area and of some industrial buildings dating back to the early twentieth century, as well as the construction of three new buildings (21,783 square meters) that the renowned Dutch architect Rem Koolhas has been entrusted with. The designer Laura Biagiotti, also from Rome, has instead lent Giacomo Balla's 'Genio Futurista', made for the 1925 Paris Universal Exposition. The oil-on-canvas painting is part of the Fondazione Biagiotti Cigna collection, which includes over 200 works by the artist and has left the foundation only once before. Biagiotti lent it to the Expo because "it will be an extraordinary event where there will be space also for spiritual nourishment as the art suggests, as well as to to deal with nutrition-related issues". Tod's group has instead promoted and produced 'Stardust', an exhibition on the photographer David Bailey that runs through June 2 at PAC. "With this large exhibition," a group statement reads, "Tod's is offering a large contribution to the program of scheduled events for Expo 2015 with the intention of promoting and supporting Milan, and Italy in general, as important reference points in the international culture circuit." The schedule of September fashion shows also aims - said Jane Reeve, chief executive of the governing body of Italian style, the Camera della Moda - for a more "international air" to it, with an extra day on the catwalks that will be set aside for Chinese designers. The Camera della Moda will coordinate a series of events linked to fashion and open to the public, a taste of which was given by the inauguration of an exhibition on Via Monte Napoleone of 24 manhole covers designed by big-name designers, and the Fashion Remake show, which focuses on recycling and is currently at the Expo Gate.
    Last but not least, the Expo has inspired a capsule collection of clothing by the Tuscan brand Landi Fancy: T-shirts and wind jackets with Milan's most well-known attractions on it, an underground map and 'Expo' printed on them.
   

ALL RIGHTS RESERVED © Copyright ANSA

Not to be missed

Share

Or use

ANSA Corporate

If it is news,
it is an ANSA.

We have been collecting, publishing and distributing journalistic information since 1945 with offices in Italy and around the world. Learn more about our services.