Some 89.1% of Italians were using
internet in 2023, an increase of 1.1 percentage points compared
to the previous year, national research institute Censis said in
its 19th communications report published on Monday.
The data consolidates a trend that has seen Italians
increasingly enter the so-called 'biomediatic era', sharing
their life experience in near real time through posts, videos
and photos published on digital platforms.
The Censis data in fact shows an almost perfect match between
the percentage of Italians that use internet and the percentage
that use smartphones (88.2%) and social media (82.0%).
In the 14-29 age group the most popular online platforms were
WhatsApp (93%), YouTube (79.3%), Instagram (72.9%) and TikTok
(56.5%).
Instead Facebook dropped in popularity from 51.4% in 2022 to
50.3% last year, as did Spotify (down from 51.8% to 49.6%) and
Twitter (down from 20.1% to 17.2%).
Censis also said household spending on digital devices has risen
by 727.9% since 2007 to reach 8.7 billion euro last year.
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