An exhibit at Palazzo Pitti of photos shot by iconic fashion designer Karl Lagerfeld is officially kicking off on Tuesday, June 14, a round of events on contemporary fashion to take place over the next three years in Florence.
The initiative is organized thanks to the cooperation between the Uffizi Gallery and Pitti Immagine Discovery, the foundation set up by Pitti Immagine and the Centro di Firenze per la Moda Italiana (CFMI), Florence's center for Italian fashion.
The CFMI is co-funding the initiative with an annual 50,000 euros over the 2016-2018 period, its president Andrea Cavicchi said Wednesday.
The exhibit, Visions of Fashion, is opening on the first day of the 90th edition of the Pitti Uomo men's wear trade show and runs through October 23.
The show is curated by Eric Pfrunder and Gerhard Steidl and is officially turning Palazzo Pitti's Costume Gallery into a Fashion Museum.
It is produced by the Fondazione Pitti Immagine Discovery and the Uffizi Gallery with the support of Florence's center for Italian fashion CFMI and Pitti Immagine and the contribution of the ministry for economic development and Italian trade promotion agency ICE.
The exhibit will showcase some 200 shots, including photos published by top international magazines such as Vogue, Harper's Bazaar, Numéro and V Magazine.
Other photos were inspired by classic mythology, including the series Le Voyage d'Ulysse and Daphnis and Chloe.
The photos were made with different techniques including daguerreotypes, platinum prints, Polaroid transfers, resinotypes, screen-prints and digital prints.
Karl Lagerfeld debuted as a photographer in 1987 with his first press kit for Chanel at the request of Eric Pfrunder, the brand's image director. Since then he has created and shot advertising campaigns for all the brands for which he designs, including Chanel and Fendi. "Today, photography is part of my life", Lagerfeld said.
"I can't see life without the vision of photography. "I look at the world and at fashion with the eye of a camera. "This enables me to maintain a critical detachment in my everyday work, which helps me more than I could ever have imagined".
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