Innovation, quality, and
environmental awareness go hand-in-hand for Lavazza, which in
its 120th year presents the first Sustainability Expo in Milan,
the large international event dedicated to nutrition where
Lavazza is the official coffee of the Italian Pavilion.
There could be no more appropriate framework to introduce
this new tool, which will inform the public on progress made by
the company in terms of sustainability.
This is a value that the Turin brand, leader in the
domestic market with a value share of 44.9% (Nielsen data) and
an ambassador of Made in Italy in 90 countries, intends as a
strategic element.
The Sustainability Report, prepared in accordance with the
guidelines of the international organization 'Global Reporting
Initiative', denotes an approach to the issue which is really
360 degrees.
"A model of corporate social responsibility 2.0", says
academic Wayne Visser, one of the foremost experts in the world
of corporate social responsibility, who participates in the
presentation.
Lavazza "presents a model that creative, scalable,
'glocal', circular, in other words systemic".
The commitment has increased the company's investment from
2.7 million euros to 5.8 million euro in three years.
Most of the initiatives are promoted by the Giuseppe and
Pericle Lavazza Foundation, which since 2004 has undertaken
initiatives in producing countries, with particular attention to
the economic and social development of local communities.
In three years, disbursements grew by 166%, climbing to two
million euro in 2014.
Another chapter is the strategic environment: 100% of the
electricity supply of the Italian factories comes from renewable
sources.
Lavazza has launched the compostable Novamont capsules,
after a search lasting five years, while 90% of the paper and
cardboard packaging is recycled.
The index of output per ton of processed coffee fell 17% in
the last three years.
Other record numbers are those which measure the number of
patents 'made in Lavazza' which is a fundamental indicator of
innovation capacity of the company.
This portfolio includes 332 titles of intellectual property
protection and 295 under consideration.
Finally, consider the human heritage: the customers, with
270,000 contacts registered by Customer Service in 2014;
suppliers, with whom the company shares a Code of Ethics and
Conduct; and employees, whose employment rate indefinitely rose
to 98%.
Coming soon will be the new corporate headquarters in
Turin, a valuable architectural work created by Studio Cino
Zucchi and Associates, respecting the most advanced
environmental standards.
And the 'cloud' management center will enhance the entire
area of Borgo Aurora in Turin.
Lavazza continues to create ambitious projects and after
120 years, the company does not stop looking to the future.
By 2018, the company will develop a plan of welfare
tailored to the company's population and with this, more
advanced certifications for management safety in the food
industry, while aspects of sustainability will be extended to
suppliers, for coffee that is always of high quality.
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