Milan Expo 2015 has added
three new ambassadors to its list of international spokespeople
for the food and sustainability-themed world fair taking place
from May to October next year.
Italian rapper and composer Frankie Hi Nrg MC, novelist and
former anti-Mafia magistrate Gianrico Carofiglio, and American
actress Katherine Kelly Lang bring the number of international
Expo ambassadors up to 40.
Among them are Italian cookbook author and TV show host
Antonella Clerici and leading architect Massimiliano Fuksas.
The Expo 2015 theme 'Feeding the planet. Energy for life'
focuses on nutrition, sustainability, and global culinary
culture.
Katherine Kelly Lang, known for her role as Brooke Logan in
the American soap opera The Bold and the Beautiful since 1987,
has taken a two-month break from the long-running CBS show to
appear in Italy's Dancing With The Stars.
"Feeding the planet is very important," Lang said in her
Expo video testimonial.
"It's all about sustainability, being eco-conscious, and
taking care of the environment. People should really be aware so
as to continue having healthy food and clean water in the
future".
In a nod to her new home for the coming weeks, Lang added
that "as a triathlete I need a plate of pasta before the race,
and there is certainly no better pasta that here in Italy".
Popular Italian rapper Frankie Hi Nrg MC, who launched his
career opening for Run DMC and the Beastie Boys during a 1992
Italian tour, also did a testimonial.
"It wouldn't be a bad thing for us to understand how to
balance our use of resources and production of new ones in the
21st century," said the rapper.
"The central issue is the way food is distributed across
the planet," said Gianrico Carofiglio, whose debut novel
Involuntary Witness (2002) became the basis for a television
series.
"In Chinese, the word for crisis is the same as the one for
one for opportunity. An event such as this one can be an
opportunity to overcome a crisis that has lasted too long,"
Carofiglio added.
More than 140 countries and organizations are set to
participate in the world fair to take place on a 100-hectare
former industrial site near Milan's massive Fieramilano trade
exhibition centre.
Organizers hope to attract 20 million visitors from around
the world. Five million tickets have already been sold to tour
operators, including one million in China.
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