Italian sports car
manufacturer Ferrari topped the list of the 500 most powerful
brands in the world for the second consecutive year, asset
valuation company Brand Finance said Tuesday.
Ferrari's logo of the black prancing stallion came ahead of
Coca Cola and the London-based financial services company
PricewaterhouseCoopers respectively in second and third place,
Google in fifth and Walt Disney in tenth on the consultancy's
annual brand strength index.
The luxury motor vehicle brand is "instantly recognisable
the world over, even where paved roads have yet to reach," said
Brand Finance CEO David Haigh.
"Ferrari inspires more than just brand loyalty, more of a
cultish, even quasi-religious devotion, its brand power is
indisputable," he continued.
However the niche nature of its products put the Modenese
car manufacturer in 350th place in terms of brand value, with a
value of 4 billion dollars according to Brand Finance.
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